Many international negotiations fail not because of poor products or weak strategies, but because companies underestimate the importance of cultural intelligence in business. Terrie Anderson often observed experienced sales professionals using the same negotiation style across completely different cultures, despite trust, communication, and decision-making varying greatly around the world.

There are many salespeople out there, similarly there are many actors out there, what they share in common is that only a very few make it to the top. Sales Legends are not born. They are not made. They develop from the results and actions of people with the talent, who have the passion and the commitment to learn. They have the tenacity to apply what they have learnt intelligently in the field. They sweat in training, actively seek out and adopt mentors, and then motivate th